Fairness and Channel Coordination
نویسندگان
چکیده
منابع مشابه
Fairness and Channel Coordination
W incorporate the concept of fairness in a conventional dyadic channel to investigate how fairness may affect channel coordination. We show that when channel members are concerned about fairness, the manufacturer can use a simple wholesale price above her marginal cost to coordinate this channel both in terms of achieving the maximum channel profit and in terms of attaining the maximum channel ...
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ژورنال
عنوان ژورنال: Management Science
سال: 2007
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.1060.0697